The emailing platform Mailchimp recently analyzed the reactions of email recipients by providers. The main American providers were analyzed, namely Hotmail, Yahoo Mail, AOL and Gmail. And the results are interesting, because they show a nice difference between these providers.

Gmail users are the most responsive!

Reading content isn't everything. The best way is to talk to us.


DomainOpen RateClick RateSoft Bounce RateHard Bounce RateAbuse Complaint RateUnsub RateSent
Yahoo.com24.54%4.17%0.08%1.09%0.19%0.35%54,791,998
aol.com20.09%4.25%1.48%2.92%0.32%0.51%28,750,743
gmail.com30.94%7.41%0.13%0.28%N/A0.50%28,997,678
hotmail.com23.79%4.49%0.31%0.80%0.24%0.43%63,465,012

Source: Mailchimp.com

Support the "Email Expiration Date"

Brevo and Cofidis financially support the project. Join the movement and together, let's make the email industry take responsibility for the climate emergency.

Stay informed with Badsender newsletters

Every month, we publish a newsletter on email marketing and an infoletter on sobriety and marketing. Read more.

Your email address will never be communicated to a third party. You can unsubscribe at any time with a single click.

The author

Jonathan Loriaux Avatar

Leave a Reply

Your email address will not be published. Required fields are marked *