The emailing platform Mailchimp recently analyzed the reactions of email recipients by providers. The main American providers were analyzed, namely Hotmail, Yahoo Mail, AOL and Gmail. And the results are interesting, because they show a nice difference between these providers.
Gmail users are the most responsive!
Domain | Open Rate | Click Rate | Soft Bounce Rate | Hard Bounce Rate | Abuse Complaint Rate | Unsub Rate | Sent |
Yahoo.com | 24.54% | 4.17% | 0.08% | 1.09% | 0.19% | 0.35% | 54,791,998 |
aol.com | 20.09% | 4.25% | 1.48% | 2.92% | 0.32% | 0.51% | 28,750,743 |
gmail.com | 30.94% | 7.41% | 0.13% | 0.28% | N/A | 0.50% | 28,997,678 |
hotmail.com | 23.79% | 4.49% | 0.31% | 0.80% | 0.24% | 0.43% | 63,465,012 |
Source: Mailchimp.com
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