Recently, the Permesso.be website has adopted a new default template for its e-mails. This one will be adopted for all new campaigns of the website.
Permesso is an e-mailing platform, on its commercial brochure, we can read the following definition: "Permesso.be selects for you the relevant target group, sends the e-mails and then draws up a detailed report of the responses and reactions. After each mailing, the database is corrected and updated. "
Recently, the Permesso.be website has adopted a new default template for its e-mails. This one will be adopted for all new campaigns of the website.
Permesso is an emailing platform, on its commercial brochure, we can read the following definition: "Permesso.be selects the relevant target group for you, sends the e-mails and then draws up a detailed report of the responses and reactions. After each mailing, the database is corrected and updated. .
Easier
No more default gray background, the new look of Permesso emails adopts a white background. Gone is also the massive red header, a simple logo centered on a white background replaces it. These two changes allow for greater creativity in customer designs. Rounded edges and other more original shapes are now welcome. The fact that the logo is centered also allows more freedom in the width of the creations.
In this new design, the "technical" links (unsubscribe, etc. ...) have been relegated to the footer of the mail. They take less space while still being very accessible and identifiable.
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The size of the different images and the html code have been optimized to take up as little space as possible and to be compatible with as many email clients and webmails as possible.
More modern
A preheader is present by default in the new template. It is placed just before the link "Click here if the e-mail is unreadable" and serves as a complement to the subjectline. Indeed, the preheader will be displayed as a summary of the e-mail in Gmail or in Outlook 2007 (if it is configured to display it). This is an opportunity to interest the recipient.
With a header reduced to less than 100 pixels high, the content of the e-mail is visible more quickly than before.
More efficient
All these changes combined have one goal, to give more importance to the content. The elements that surround this content, while being essential, are discrete.
All of this is done to entice the recipient to open the email and then click through.
Note: I am personally involved in the development of Permesso.be
