The processes of voluntary subscription to newsletters found on the Internet are all different. Review of some good practices that will help you not to annoy your potential subscribers:

  1. Provide a simple form on your homepage asking only for the e-mail address;
  2. After validation of the form on the homepage, display a confirmation message directly and provide an optional form requesting additional information;
  3. Do not link the subscription to the newsletter to a membership status which would require a password and a lot of other information;
  4. Send a welcome email to the newsletter within minutes of registration;
  5. In the html code, use standard field names (mail, name, firstname...) to enable auto-completion on the browser side;
  6. Ask only for the minimum information in the registration forms, i.e. name, first name, email, gender. If you want more information, create contests!
  7. Only ask for the date of birth if you are planning an interesting action to celebrate your members' birthday;
  8. Respect your (future) subscribers!

Reading content isn't everything. The best way is to talk to us.


Subscribe to the palmaresduweb.fr newsletter

Support the "Email Expiration Date"

Brevo and Cofidis financially support the project. Join the movement and together, let's make the email industry take responsibility for the climate emergency.

Stay informed with Badsender newsletters

Every month, we publish a newsletter on email marketing and an infoletter on sobriety and marketing. Read more.

Your email address will never be communicated to a third party. You can unsubscribe at any time with a single click.

The author

Jonathan Loriaux Avatar

2 responses

  1. alain j. richard Avatar
    alain j. richard

    You're all fucking internet pollers!

  2. Thomas Defossez Avatar
    Thomas Defossez

    Alain J. Richard: In terms of sending, normally no: we do not categorize ourselves as "spammers" and we help our customers target their campaigns. In terms of ecology, that's not wrong, even if it's a bit of a blunt way of putting it. Nevertheless, we try to do our best to optimize our carbon footprint: https://www.badsender.com/2019/07/04/zerocarbonemail-groupe-de-travail-wiki/ If you have any constructive suggestions, we are always interested!

Leave a Reply

Your email address will not be published. Required fields are marked *