The Journal du Net publishes an interesting article asking the question: " Faced with the complexity of setting up e-mailing campaignsA growing number of advertisers are delegating the management of their e-mail programs to their routers. What are the advantages? What are the drawbacks?"
Will your e-mail router take you by the hand?
Summary of advantages and disadvantages found by Le Journal du Net :
Benefits:
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- The technical expertise of the router
- Ancillary services
- Sustainability in relation to what has been achieved in the past
- Time saving
Disadvantages:
- Decreased responsiveness
- Trust in the router
- Cost
For more information, read the original article on the Journal du Net website.
