Full service e-mailing? Delegate the entire e-mail marketing chain to your router!

The Journal du Net publishes an interesting article asking the question: " Faced with the complexity of setting up e-mailing campaignsA growing number of advertisers are delegating the management of their e-mail programs to their routers. What are the advantages? What are the drawbacks?" 

Will your e-mail router take you by the hand?

Summary of advantages and disadvantages found by Le Journal du Net :

Benefits:

• The technical expertise of the router
• Ancillary services
• Sustainability in relation to what has been achieved in the past
• Time saving

Disadvantages:

• Decreased responsiveness
• Trust in the router
• Cost

For more information, read the original article on the Journal du Net website.