Green washing or real argument? At a time when we hear every day about ecology, it can be interesting to think about the impact of our activities ... in all areas.
Regarding the CO2 production of an e-mail, one of the few studies that can be found on the internet is a study by McAfee and ICF International. But it is actually about the amount of CO2 emitted by the world's spam. And the figures are quite incredible, a single spam would cost 0.3 grams of CO2 and all spam would power 2.4 million American households. If the study in question is about spam, there is a good chance that the figure in question is not very far from an email campaign sent in the rules of art.
It is therefore obvious that, like any human activity, e-mail pollutes. So how can we reduce this pollution as much as possible? There are several ways.
The main one is to choose a green data center. Indeed, some hosting companies and ISPs have decided to guarantee that all the electricity they consume is green. This is the case for example of Dreamhost for accommodation, which claims to be carbon neutral.
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You can also offset your CO2 emissions by joining an offset program, such as Action Carbone. This type of program offers to offset CO2 emissions by making investments in renewable technologies.
To answer the question in the title of this article, no, e-mail marketing will not save the planet. That doesn't stop the players in this field from taking responsibility and investing in the future of the planet.
