Bisnode strengthens its position in online direct marketing in France with the acquisition of Directinet

published on 16/12/2009
updated on
28/07/2023

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The Swedish group Bisnode has announced that it has acquired the company Directinet. Bisnode is a European group (18 countries) active in direct marketing, risk analysis and product information.

In France, Bisnode is mainly represented by WDM France, one of the leaders in direct marketing and marketing database hosting.

For its part, Directinet is one of the leaders in direct e-mail marketing in France. Via Netcollections, it also owns Butineo.fr, which is active in permission-based e-mail marketing.

Together, WDM and Directinet form an extremely versatile structure for online and offline direct marketing.

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Links :

The press release on the Bisnode website
WDM France website
Directinet's website
The permission based e-mail marketing platform Butineo.fr
Netcollections' services

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The author

Jonathan Loriaux

Active for more than ten years in emailing, my career path started on the technical side (integration of emailing campaigns) before turning to sales (as an eCRM expert) and finally to marketing consulting. For 9 years I have been the author of the blog Badsender.com. Emailing is not only an expertise, it really became my passion, that's why Badsender is now my main activity with the creation of an emailing consultant activity linked to the website.

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