Transactional e-mail marketing is a sector of e-mail marketing that can still gain a lot in performance. Transactional messages are all those confirmation messages that you can receive from a website, mainly in the e-commerce sector. Registration confirmation email, purchase conformation, etc... More and more, these emails are becoming intelligent, for example, some websites can send an email when a cart is abandoned or propose a selection of products that could interest you directly in a purchase confirmation email.
That's why the e-mail router Dolist has just opened a new platform totally dedicated to this type of e-mails. This one is called Dolist-EMT. This platform can be added to any e-commerce site.
From the press release:
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Connected to the advertiser's information system, the 'Dolist-EMT' platform has been technically designed to optimize the whole process of message deliverability and traceability. Transactional e-mail benefits from a dedicated and secure technical infrastructure. The independence of this platform, combined with optimized message templates, authenticated and viewable on any type of support (messengers, webmails, smartphones), guarantees its users an optimal deliverability. Finally, the tool ensures precise measurement of the impact of campaigns and the activity of a message (performance and completion with acknowledgement of receipt).
Find the official press release of Dolist by clicking here.
Dolist's website: https://www.dolist.net
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