Yento! ... another player in the world of email marketing in Belgium

published on 06/12/2010,

updated on 18/08/2021

A new start-up in the world ofemail marketing in BelgiumIt's not every day that this happens!

Yento! is this UFO, which will start its activities next January. The company aims to be a specialist in digital direct marketing. Initially, it will offer its services to send commercial emails to a database of 3.5 million addresses.

Founded by Dirk Milbou (former marketing director of WDM Belgium) and Nick Decrock (NOCUS, CreativeClass, ...), the start-up becomes part of the European group BisnodeThe company has a large number of companies specializing in marketing data.

An alliance of the different actors of the publishing world in Belgium

The strength of Yento!is to have succeeded in bringing together the largest groups in the publishing world in Belgium. Names such as Le Soir, De Standaard, Vers l'Avenir, Flair and Femme d'Aujourd'hui have managed to get together to pool their reader databases.

Yento! has also chosen the marketing database specialist WDM Belgium as a partner to enrich its database of media users.

3.5 million touch points from the start

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You read that right! 3.5 million members for a brand new, high-quality database. Yento! joins the ranks of Permesso.be and Just For You in the landscape of permission-based email marketing in Belgium. In the coming months, we will have to evaluate the impact of Yento! on this market.

From ... email marketing ... in Belgium ... for the moment

If Yento! starts with onlyemail marketingThis is just the beginning! The company also aims to exploit the other data that the actors of the publishing world have on their readers.

The Belgium ... before moving on to the rest of theEurope ... this is what the team seems to say in its first press release. We obviously wish them to have the means of their ambitions, and even if it will not be obvious, it does not seem impossible with the Bisnode Group behind them.

On video!

Some links

The Yento! website :
Yento! on Twitter : https://twitter.com/yentoHQ
Yento! engages :
The Press Release:
Bisnode Group: https://www.bisnode.com/

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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