Marketing Automation: Crawl, Walk, Run by Will Schnabel

Here is a translation of the main points of Will Schnabel's article published on the blog of Silverpop.

This is an article about themarketing automation :

• Explore: Establish conversations online
  • Step 1: Take steps to improve deliverability
  • Step Two: Capture data in a more efficient way
  • Step Three: Develop personas and contents associates
• Walking: Integrate the campaigns
  • Step 1: Use the behavioral follow-up by linking it to your web presence
  • Step 2: Building multi-channel campaigns
  • Step 3: Send to good time
• Running: Automate dialogue and processes
  • Step 1: Classify leads using implicit and explicit information
  • Step 2: Implement campaigns by stage of lead maturity
  • Step 3: Coordinate with sales
• Taking flight: Watching your marketing program take off

Feel free to read the full article: Marketing Automation: Crawl, Walk, Run