Once upon a time there was a email marketer full of good intentions. He liked to explain to his colleagues how much his database was filled addresses galore.
But what the email marketer was keeping secret was that he was trying by all means toprevent its subscribers to take the leak. To do so ... it hid as much as possible its unsubscribe link.
Beware of the backlash, however, because the email savvy marketerknows, that blind of the unsubscribeis the spam button that hangs at the end of his nose!
The unsubscribe link after one long text is not even not underlined.
Classic, the grey on white background in size rikiki ...
Need help?
Reading content isn't everything. The best way is to talk to us.
Caution, aim well to click!
And two, yet we tell you that it is easy ...
So, it's simple, to no longer receive the newsletterclick on " Receive the newsletter" . Oh, yes! It is obvious!
2 réponses
Yes, we have more to lose by hiding it than by making it obvious where the recipient expects to find it...
Thomas > I guess not all marketers who do email marketing are email marketers 😉 And therefore don't know their bases!