Badsender

"Badsender" of the week: The attachment killed me!

published on ,
updated on

Subjectline : Alsa Entremets custards : Take advantage of a discount coupon !

From : My Life in Color and Alsa

Why Bad :

  • The images are attached and not hosted on a server: It's heavy and not good for spam filters
  • No text version : It is however a basis
  • Only images in content: The classic of classics
  • A link from de-registration in white on light mauve : Hard to find
  • Etc ...

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The message that kills : You are receiving this message because you have subscribed to the newsletter of the website Ma vie en couleurs. Recently, you have authorized us to contact you by e-mail.

Not really, I know very well that I found myself in the database of "Ma vie en couleurs" via "La boîte à idée Lu" (Lu which was swallowed by Kraft Food, CQFD), so I never explicitly (and certainly not recently) asked to become a member. It's a pity, because here there is clearly an effort that could have been made in theintegration of the two platforms.

The Ma vie en Couleurs newsletter without the displayed images
With the images displayed

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The author

Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
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One response

  1. Thomas Avatar
    Thomas

    I have the impression that this is often the case in an acquisition (of medium-sized companies). The parent company thinks it has the right to take over the subscribers of the purchased base without telling its members.
    I see 2 hypotheses:
    1) The parent company keeps the different bases separate, which can make sense sometimes
    2) The parent company wishes to merge its bases, in which case it must send welcome packs to propose to the members of the other bases to join (or not) the parent or common base

    In any case it is very annoying that we are told that we have accepted something that we have not in fact never accepted!

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