Badsender

"Badsender" of the week: Performance Marketing ... after Christmas ... it's not Christmas anymore!

published on ,
updated on
Who is guilty, it is very difficult to say, but receiving a newsletter about Christmas on January 22It's suspicious. But receiving another newsletter less than an hour later on a much more topical subject is already better. It's a pity that this correction is not accompanied by not an apology message. It is difficult not to see here one of the perverse effect practices of the performance. With a Smstonic (Distrigame) always quick to hit the nail on the head and send the same communications over and over again. It is a major risk for the brands to tarnish their online image.

Identity card

Generic email information:
  • Subjectline email 1 : Natural reserve of gift ideas for Christmas
  • From : Delamaison.fr
  • Preheader : Nothing
  • Platform of routing : ?
Checklist :
  • Link to privacy : KO
  • Link to unsubscribe : OK
  • DKIM : OK (but "bad format" according to Gmail)
  • Text version : Bof
  • Text to Image Ratio : KO
  • List-unsubscribe : KO
  • Friendly reply : OK

Screenshot of the newsletter

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The author

Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
All publications by Jonathan Loriaux
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2 responses

  1. Carpentier Avatar
    Carpentier

    Hello! Please unsubscribe me from smstonic and all its partners, thank you!

  2. emailing maroc Avatar
    emailing maroc

    Thank you very much

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