Marketing Day 2012 : My personal program !

published on 21/03/2012,

updated on 22/06/2022

Like every year, WDM Belgium and bpost business organize the Marketing Day, the opportunity to gather more than 1000 Belgian marketers and to feel the trends of the next months.

Of course, I've put together a program tailored to my needs in the presentation offer, Digital and Email Marketing will of course be on the program.

09.00 > 09.45 - DIGITAL MARKETING IS DEAD. NOT.

Julien Blanchez - Google

The opportunity to get in shape for the day!

09.50 > 10.20 - INTRO

Claudine Knop, Ceo - WDM Belgium & Vincent Nolf, Managing Direct Media Mail - bpost business

Not necessarily the most exciting session for most people, but it is the session where important announcements about WDM Belgium will be made, and I'm sure Claudine (our CEO) will have plenty of exciting news!

10.50 > 11.35 - MEDIA PERFORMANCE GLOBAL, A PREVIEW OF THE 2012 RESULTS OF THE FIRST BELGIAN POE STUDY

Hugues Rey, CEO - Havas Media

Can't wait to see which brands are the most powerful! Where the biggest challenges lie, and especially which ones stand out.

11.40 > 12.15 - EMAIL REPLACING DIRECT MAIL? DON'T MAKE ME LAUGH!

Andy Owen, Managing Director - Andy Owen & Associates Ltd

Need help?

Reading content isn't everything. The best way is to talk to us.

Argh! How to resist to such a title ... uh ... well ... impossible to resist to see what this gentleman finds so sexy to the antique Direct Mail ... I hope there will be enough material to make an article in a few days on this blog to show how wrong this gentleman is ... unless it's a free provocation ... which is not impossible.

14.20 > 15.05 - E-COMMERCE ALS ONDERDEEL VAN EEN MEDIASTRATEGIE

David Debie, Media director Benelux - Henkel

Is e-commerce an additional medium for the marketing strategy or an additional sales channel? David Debie will tell us more about Henkel's vision in this respect.

15.10 > 15.55 - MOBILE DATA DRIVEN MARKETING

Jo Caudron, Founding partner - Dear Media & Hendrik Dacquin, Senior Research engineer - Media Innovatie Centrum + Manager - Small Town Heroes

Mobile strategy is clearly one of the most important focus points of the Data Driven Marketing market in 2012. What is the relationship of mobile with grandma's CRM, how to get the right message in the right context, ...

16.30 > 17.15 - THE NEW MEDIA MIX: THE NEW RULES OF MARKETING AND MEDIA PLANNING

Olivier Blanchard - Red Chair Group & BrandBuilder Marketing

To choose well its medium while they multiply these last years is a challenge that we all have to face... I hope that the email will keep an enviable place 😉

To conclude

Don't hesitate to follow me on Twitter (@jloriaux), I will try to make you live the event from the inside (as long as my smartphone has battery).

In a few days I will also try to make a post with the highlights of the event on this blog.

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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