If we had to define this Marketing Day 2012 in one word, we would have to use the word " consistency" . Indeed, out of 6 different sessions, we can say that the themes that occupy the different (some of them great) minds of the speakers overlapped in many ways. A delicious "Media Banquet".
Consistency
This was masterfully summarized in the closing session ofOlivier Blanchard whose title was " The New Media Mix: The New Rules of Marketing and Media Planning" . During this session, Olivier had the opportunity to put the church back in the middle of the village, notably in terms ofuse of social networks and media regularly given for dead as email or direct mail.
Mobile
The presentation that aroused the most interest for me (even though it was not the one I expected the most) was the presentation of Jo Caudron and Hendrik Dacquin entitled " Mobile Data Driven Marketing" . During this presentation, Jo Caudron via a theoretical presentation and Hendrik Dacquin via real examples exposed how the mobile device was becoming an interface adding a whole new experience, an interface between the human senses and the space that surrounds them. The second screen, which is expected to be talked about everywhere, is becoming ubiquitous and is far from applying only to the TV world.
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They also emphasized that without a dose of CRMthe mobile application was not exploiting its full potential, it is really by personalizing the experience that it becomes unique.
Andy Owen
So this one will deserve an article of its own on this blog, because it was both a incredible speaker and a presentation that could have been done in ... 1999! No Andy, email acquisition is not deadThis is not the same as direct mail.
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