L'Association for the Protection of the Use of Electronic Messages for Commercial Purposes was created by six French actors of the email marketing acquisition in order to " to clarify and regulate the practices of this new media, and to remind the effectiveness of email marketing, which remains a formidable lever of action for advertisers.
The members of APMEL are:
Stéphane Landry, Marketing and Sales Director of Caloga, will be the new president of the association.
Here are the two missions of APMEL:
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- d'engage in a dialogue with advertisers, agencies, affiliate platforms, access and email providers, and any other relevant professional or institutional organization. The goal will be to value to the latter on the performance of the channel, highlighting the issues and solutions, and defending the interests of the profession.
- d'develop a charter in consultation with professionals and institutional players in the field (access providers, professional unions, CNIL, Signal Spam).
To finish, a personal comment on the creation of the APMEL. If the acquisition emailing in France has a great need of reframing, and in that we will wait impatiently for the charter of the APMEL, it is not certain that one more association cannot solve the problems. Especially since today, there is neither advertiser, nor agency, nor broker within the APMEL.
Also of note, APMEL will hold an expert workshop at MD Fair this Thursday, November 8 at 4:15 pm and will be present during the whole show on the booth C56.
Find APMEL on its website - https://www.apmel.fr or on LinkedIn.
