"Goodsender of the week: almost perfect without the images (at least in Gmail)

Since the beginning of this site, this is only the second "Goodsender" of the week. It's always easier to find faults than qualities 😉

And the emailing presented today is not not free of defects. It even has many, just see all the KOs in the identity card below.

But we're not going to talk about that. Instead, we will admire the quality of the email without having to display the images in this one. It's an example to set!

Also worth noting, the use discrete advanced CSS properties that allow therounding effect of the call-to-action without using images. It is rare to see them used in an email, but when done carefully, it is often a good idea.

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Identity card

Generic email information:

  • Subjectline : mention upgrades from the beta version
  • From : mention
  • Preheader : /
  • Platform of routing : mailjet.com

Checklist :

  • Link to privacy : KO
  • Link to unsubscribe : OK
  • DKIM : OK
  • Text version : KO
  • Text to Image Ratio : OK
  • List-unsubscribe : KO
  • Friendly reply : OK

Screenshot of the email

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2 réponses

  1. It turns out that their service, which I tested yesterday, is quite impressive.

    Speaking of optimization without images, have you seen this:

  2. Paul > Yes, their service is indeed, in addition to their emails, their service is excellent 😉

    For the Litmus article, I had indeed come across it. But I haven't had the opportunity to experiment in this field yet!

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