This Wednesday, November 7 and Thursday, November 8, 2012 will be held the MD Fair, a show entirely dedicated to direct marketing.
Among the participants, some actors of the emailing world in France, such as Dolist, Clic et Site, ContactLab, ...
Here are the conferences which will have for subject emailing:
Wednesday, November 7th
Anatomy of an email
16h45 - 17h30 // ContactLab
Best practices and new trends to optimize the main elements of your emails and build more effective messages
- Arianna GALANTE, General Manager ContactLab France
Thursday, November 8th
Marketing VS E-Marketing
10:45 - 11:30 am // Espace Direct
Since the beginning of the 21st century, we have witnessed the emergence of numerous virtual communication channels that we integrate into our strategies. Previously, communication was a matter of "real life", of off-line. It is only in the last few years that online has become part of media plans. Faced with this still very young universe, how can we optimize our communication? Will one replace the other? Or on the contrary, will they reinforce and feed each other?
- Marine VEIRUN, Marketing Manager at ESPACE DIRECT
The 5 golden rules of successful e-mail marketing
14:00 - 14:45 // Dolist
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Get inspired and rely on practices tested and approved by Dolist customers to improve your email marketing strategy! Dolist reveals the successful practices followed by its btb and btoc customers.
- Benoît HYRONDE, Director of Customer Service at DOLIST
Good and bad practices in email marketing
16:15 - 17:00 // APMEL
Six major players in e-mail marketing have joined forces to create APMEL.
Sending commercial emails is essential in the digital economy whether it's service, CRM, PRM, or prospecting emails.
APMEL's mission is to develop rules of good practice for email marketing.
- Stéphane LANDRY, President of APMEL
Email marketing at the heart of a CRM strategy
16:30 - 17:15 // ContactLab
How to use email marketing to build a lasting relationship with your customers and prospects
Beyond promotional and sales emails, discover how to build a long-lasting relationship with your consumers through welcome messages, communication of online and offline initiatives, invitation to follow you on social networks, anniversary, re-engagement...
- Arianna GALANTE, General Manager CONTACTLAB France
