The International Email Marketing Summit is in your home, ... because it's on your screen! This initiative of Plan to Engage (Tamara Gielen and Kath Pay) is already in its second edition and offers a very interesting list of conferences.
The agenda includes about ten different topics, here is a selection of those that seem the most interesting:
The Digital Revolution: Changing the Way You Communicate with Your Customer
by Judd Marcello, Senior Manager, EMEA Marketing, ExactTarget
November 15, 2012 at 11:00 a.m.
Tap into Next-Generation Email: Make One-to-One Communications Count
by Fiona Robson, Managing Director, Rocketseed UK
November 15, 2012 at 1:00 pm
CASE: How Philips Uses Real-time Multivariate Testing to Increase Conversions
by Basile Fattal, Sr. Manager CRM - Philips Consumer Lifestyle
November 15, 2012 at 3:00 pm
The evolution from email marketing to multi-channel marketing: why you need to consider it, or face being left behind.
by Nick Burrell, co-founder, CleverTouch
November 15, 2012 at 5:00 pm
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Designing Email Templates for Mobile: Do's and Don'ts
by Kath Pay, Email Marketing Consultant - Plan to Engage
November 15, 2012 at 6:00 pm
7 Email Marketing Tactics to Optimise Conversions for e-Commerce and Retail
by Tamara Gielen, Email Marketing Consultant - Plan to Engage
November 15, 2012 at 8:00 pm
All the conferences will of course take place in English and to register it's here!
The hashtag to follow the event on Twitter: #iems12
