Your goal is to push forward a gift idea list and the subject of your email is ... "Offer the little detail that changes everything..." where the link is located ?
Your objective is to propose a list of gift ideas and the main text of your email is : "You know the detail that changes everything... The little nothing that goes a long way... The little something extra...?"
Where is the word gift? 800 pixels below the beginning of the creation ! The only word that makes the link in the first part of the creative is "Offer", which is very little to attract the user to click ... but to click on what? No buttonsno highlighting of a privileged place to click... except of course after 800 pixels of scroll, which is huge.
The good emailing practice in this area, it is a identifiable call-to-actionwith a strong contrast and ... in the first 300 pixels of the creation so that it is visible when the email is opened.
Need help?
Reading content isn't everything. The best way is to talk to us.
Two tips:
- In all project start, identify the objective of emailing and write a topic email before the start of the creative work (even if this one will eventually be modified along the way);
- At the end of the process creative, ask a outside person to the project to briefly visualize the design and explain what it has in mind in terms of objectives.
Identity card
Generic email information:
- Subjectline : Offer the little detail that changes everything...
- From :
- Preheader : If you do not see this message correctly, click here
- Platform of routing : Experian Cheetahmail
Checklist :
- Link to privacy : Bof
- Link to unsubscribe : OK
- DKIM : OK
- Text version : KO
- Text to Image Ratio : KO
- List-unsubscribe : KO
- Friendly reply : OK
Screenshot of the email
