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- A lot of advertisers manage their databases in an ... Excel file ... even if they have more than 100,000 contact points ... hello quality.
- 20% of the emails sent never arrive in the recipients' mailboxes ... and you'll never know it! (source: ReturnPath)
- Email marketers who don't know what the terms "bounces" and "deliverability" mean ... there are far too many of them!
- A lot of fashion sites have the habit of starting their emails with "Ms. What's-his-name", ... even if some subscribers are men ...
- Some are able to buy email lists ... that they themselves have sold some time before ...
- Unbelievable delays to unsubscribe ... when in reality it is possible to do it in less than 10 seconds ...
- Too many newsletters are sent ... with the same subject for ... too long ...
- No, an email does not look like a poster ... and is not made up of a single large image ...
- Relatively few consumers like receiving three emails a day from the same advertiser... so it's not even worth thinking about going to four...
- ... there are unfortunately many more than ten points to put in this list ...
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