Emailing at e-marketing Paris 2013! The program and some figures!

On January 29 and 30 will take place the Emarketing Paris 2013one of the main French online marketing events.

For two days, the 15,000 visitors of the show come to discover the solutions presented by the 200 exhibitors, identify the latest marketing innovations of the market and get inspired by the strategies of the major brands through a cycle of conferences gathering some of the most prestigious speakers of the sector.

This year, the theme of the show is "Real Time Marketing".

Half of the sponsors are email routers !

It's a reality, email marketing is doing well! And among the "Gold" sponsors, six out of seven fall into the category of emailing platforms.

Here is the list of emailing platforms sponsoring the event:

• Selligent
• Neolane
• NP6
• Emailvision
• eCircle
• ExactTarget
• Sarbacane

More than twenty actors of the emailing world will be present!

But the Emarketing Show is also an opportunity to meet many actors of the emailing world. Whether it is on their stands or via the conferences they will give, do not hesitate to go and meet them.

Here is a (non-exhaustive) list of companies active in emailing that will be present:

• Routers / Deliverability :
  1. Cabestan
  2. ContactLab
  3. Dolist.net
  4. eCircle
  5. Edatis
  6. Emailvision
  7. Epsilon
  8. ExactTarget
  9. IBM
  10. Lyris
  11. MailMetrics
  12. MessageBusiness
  13. Neolane
  14. NP6 / MailPerformance
  15. Pure360
  16. ReturnPath
  17. Sarbacane
  18. Selligent
  19. Splio
  20. U Send News
  21. …
• Acquisition / Retargeting Email : 
  1. Click and Site
  2. Digitaleo
  3. Intela
  4. Sovendus
  5. Tedemis
  6. Zebaz
  7. …

More than 30 conferences on emailing

An impressive number of conferences dedicated to emailing will take place over the two days of the show. With two highlights, the first one on the 29th with the E-Marketing Awards (discover the list of projects in the running for theAward for emailing innovation on Pignonsurmail) and the second with a special session on the latest uses and trends in emailing.

01/29/2013

• 10:45 - 11:30 am (Room 251) SOFT BLOWPIPE. - Responsive Email: Boost your performance by adapting your campaigns for mobile viewing!
• 10:45 - 11:30 am (Room 353) EMAILVISION - How to leverage customer knowledge in your email marketing campaigns?
• 11:30 - 12:15 (Room 251) NEOLANE - Double your conversion rates on inbound channels with perfect cross-channel consistency
• 11:30 - 12:15 (Room 252A) SCORE MD - Finally put some intelligence in your emails, and you won't be disappointed!
• 11:30 - 12:15 (Room 351) SELLIGENT - From mass marketing to personalized direct marketing (with Berner's testimony)
• 11:30 - 12:15 (Room 353) DOLIST.NET - What will your email marketing strategy be for 2013?
• 12:15 - 1:00 pm (Room 353) CONTACTLAB - E-mail marketing in a multi-channel world
• 12:15 - 1:00 pm (Room 251) ECIRCLE - Know how to adapt to new trends in deliverability for effective campaigns
• 14:45 - 15:30 (Room 251) CONTACTLAB - How to get the consumer's attention... and keep it
• 2:45 - 3:30 pm (Room 252A) MAIL METRICS - Best practices for a successful multi-screen CRM strategy: targeting, personalization, automation...
• 2:45 - 3:30 pm (Room 252B) EPERFLEX - from email retargeting to multi-channel targeting and retargeting!
• 3:30 - 4:15 pm (Room 251) NEOLANE - Cross-channel in the age of digital marketing: best practices for consistent and profitable 1to1 communications on all channels
• 3:30 - 4:15 pm (Room 353) RETURN PATH - Supported by Return Path, Meetic is increasing the level of engagement of subscribers with its brand, thereby activating new performance levers
• 16:15 - 17:00 (Room 351) EXACTTARGET - Suscribers, Fans and Followers, the new assets of brands
• 16:15 - 17:00 (Room 251) BUSINESS MESSAGE - The 20 Commandments of customer marketing and emailing in 2013
• 17:00 - 17:45 (Room 251) NP6 - Impactful e-mailings - Best practices
• 17:00 - 17:45 (Room 252A) SELLIGENT - Use of customer data. Make room for pragmatism.
• 17:00 - 17:45 (Room 253) PROBANCE - E-merchants, switch to automatic recommendation in your emails: simpler, more efficient.
• 19h00 - 20h00 (Havana Room) E-MARKETING AWARDS

2013/01/30

• 10:00 am - 10:45 am (Room 252A) CONTACTLAB - Analyze consumer behavior to offer a personalized journey... and maximize ROI
• 10:00 am - 10:45 am (Room 251) EDATIS - With Dialog 7, turning ideas into results has never been easier: launching products, driving traffic, or reactivating old customers.
• 10:45 - 11:30 am (Room 253) EXACTTARGET - Are you sure you are everywhere and all the time?
• 10:45 - 11:30 am (Room 251) NEOLANE - SoLoMo - Social, Local, Mobile: Deliver relevant messages via mobile and social channels and optimize the digital experience in the real world
• 11:30 - 12:15 (Room 252A) BUSINESS MESSAGE - The 20 Commandments of customer marketing and emailing in 2013
• 11:30 - 12:15 (Room 251) DOLIST.NET - Dive into the heart of e-mail marketing
• 12:15 - 1:00 pm (Room 251) SELLIGENT - Collecting cost-effective opt-ins
• 14:00 - 14:45 (Room 252A) CABESTAN - Identify, collect and centralize customer data to segment, personalize and script your cross-channel marketing campaigns. Kiabi testifies.
• 14:00 - 14:45 (Room 251) NP6 - E-mailing: Take control of your reputation
• 2:00 pm - 3:30 pm (Salle Maillot) SPECIAL SESSION - LATEST USES AND TRENDS IN E-MAIL MARKETING
• 2:45 - 3:30 pm (Room 353) NEOLANE - Loyalty programs 2.0: go beyond Earn & Burn to emotional, interactive and personalized loyalty
• 14:45 - 15:30 (Room 251) EPSILON INTL - How to use digital marketing to boost your loyalty strategy
• 3:30 - 4:15 pm (Room 251) EMAILVISION - More sales via email marketing, boost your relationship marketing by enriching your customer knowledge, with the concrete case of Weekendesk.
• 16:15 - 17:00 (Room 351) EXACTTARGET - The digital revolution is underway: Change the way you interact with your customers