"Badsender" of the week: A promo code impossible to copy and paste

published on 06/02/2013,

updated on 19/12/2022

The first thing that comes to mind when you open this newsletter is that it's empty! At least if your e-mail client doesn't display images by default. It's a classic error, but one that you should definitely try to correct. It's an error that comes up about half the time when you analyze a newsletter. The email subject line is a classic that always performs well in terms of open performance: Free delivery. With this kind of offer, it's vital to offer the surfer a way to get to the site as quickly as possible to take advantage of the offer. Here, in addition to the fact that the email consists of a single large image, it would have been appropriate to use the preheader to place a call-to-action to the site rather than to a mirror page.

A promo code impossible to copy and paste

After displaying the images, two things stand out. Firstly, some of the text contained in the image could very well have been integrated in html, since there is no effect on the characters and the background of the text zones is plain. Secondly, since the text is included in an image, it's impossible to copy and paste the promotion code offering free delivery, which is obviously impractical.

Various

This is an email without a button, so a click incentive will not be very good.
The background color of the email is not displayed in Gmail, there was probably no test in several email clients.
The commitments that are found at the bottom of each page of the site are not found in full in the emailing (there is only one) although they have a real added value to trigger the purchase.
A promotion available for any purchase from 150 euros ... but it is only explained in very small letters under the email ... bad for confidence ...
…

Identity card

Generic email information:

Subject of the email : Free delivery on your wines and Champagnes !
From : ChateauOnline
Preheader To view this newsletter, click here
Platform of routing : MailPerformance

Checklist :

Link to privacy : Bof
Link to unsubscribe : OK
DKIM : OK
Text version : Bof
Text to Image Ratio : KO
List-unsubscribe : KO
Friendly reply : ??
Mobile ready : KO

Screenshot of the email

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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