Interview with Mail for You: "offering an easy-to-use emailing solution

This week we welcome the emailing platform Mail for You in our interview cycle! Can you give us a brief history of Mailforyou? When did the platform start?Was it founded, by whom, has the business model evolved since the beginning of the adventure? The MailForYou brand was created 11 years ago through our company Anthemis. At the time, the idea of using e-mail as a communication tool was emerging, and few solutions existed. We began with a business model based on the sale of software licenses. Since then, the offering has evolved towards a pay-per-use model, with a multi-platform application (Windows, Mac OS, Linux) in SAAS mode with no commitment. We no longer sell software, but rather an emailing service using our own routing platforms, to provide the best possible response to deliverability issues. Our offer has evolved to include a graphics studio and a full service offering. This means our customers can delegate all or part of their email campaigns. What makes Mailforyou unique? What makes you different from other players in this very competitive market? We have developed MailForYou with the constant aim of offering an easy-to-use, high-performance emailing solution, so that our customers can concentrate fully on the business communication aspect and forget about the technical side. We offer different levels of deliverability optimization with a dedicated tracking service, the use of DKIM/Sender ID/SPF authentication protocols and dedicated routing platforms. The solution can analyze open and click rates over a long period to qualify recipient bases. Deliverability by ISP is measurable for each campaign. We make our emailing module available for our customers' CRM or e-commerce platforms who wish to extend the functionalities. What are the next evolutions of your platform? Smartphone and tablet usage is evolving rapidly. We're going to offer the possibility of creating messages for these formats, in order to send a message adapted to the tool used by the recipient. We will also be reinforcing our procedures for measuring the quality of our customers' campaigns, to better advise them and ensure compliance with emailing best practices. Do you offer your customers a "Freemium" mode (free version with reduced features)? No, but any user can test the platform without commitment to test email addresses of his choice (https://www.mailforyou.pro/fr/test-solution-emailing-tst) If yes, what do you get out of it? If not, why not use this model? Infrastructure, campaign monitoring and customer advice cannot be provided by our services in a freemium model and adding a signature to a customer's email is against our customers' interest. What do you think of the French emailing market? Is it mature or is there still room for new innovations? Email marketing in France is relatively mature, and we find that our new customers have experience in this field. The market is evolving towards greater quality, as ISP filtering rules continue to tighten and campaign recipients are demanding targeted mailings that meet their expectations. Innovations are possible in data analysis, targeting and coupling with e-commerce and CRM platforms. A last word to conclude? We're in an ever-growing market, and Internet usage is constantly evolving. Emailing remains one of the best communication tools available today, provided it is used correctly and complies with the rules in force. Its future depends on compliance with regulations and the fight against spam, if we want our business to survive in the long term.