As you may know if you have been following this site for a long time, Goodsenders are not legion! And if we talk about François Hollande whose popularity rating is not really in the best of health, it gives a mixture ... surprising.
And this Elysium newsletter is truly amazing ... because it is wonderfully well constructed.
Analysis of the newsletter
Positive points
- If we take the score of the checklist (see below), we get a very good 5/8! Just for that, we can already applaud this newsletter.
- What is also striking is the quality of the information hierarchy. We start with the event of the week, then three secondary information, and finally the complete agenda of the president.
- The image-free display is also remarkable, because the header image that takes up a significant amount of space when displayed does not have a forced height in the HTML code. As a result, all the content rises more than 500 pixels! Another important point is that this header image is in fact the "event of the week" ... and when it is not displayed, a stylized alt-tag and a background color have been provided ... it's simply excellent!
- Also note: the html code is of high quality and visually the newsletter is very nice.
Negative points
Unfortunately, we are not in front of the perfect email!
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- The subject of the email is particularly bad since it makes no reference to the content of the email and especially to the event of the week.
- The newsletter is very very long because of the agenda. It would have been interesting to take the most important point of each day of the week and to propose a link to see the agenda in detail on the site of the Elysée ... unless it is complicated from a political point of view ...
- There is no real call to action in the email (except for the minutes of the Council of Ministers).
Identity card
Generic email information:
- Subject of the email : The President's News - May 28, 2013
- From : ÉLYSÉE.FR
- Preheader : If this email does not display correctly click here
- Sending platform : Emailvision
Checklist :
- Link to privacy : KO
- Link to unsubscribe : OK
- DKIM : OK
- Text version : Bof
- Text to Image Ratio : OK
- List-unsubscribe : OK
- Friendly reply : ??
- Mobile ready : KO
Screenshot of the email
