This week (Wednesday and Thursday) the third edition of the Time2Marketing exhibition at Paris Expo Port de Versailles! On this occasion, Badsender invites you to discover the conference program around the themes of emailing and eCRM (see below).Help me find the question of the day!
During my visit to the show, I intend to ask a question to each meeting on the show! Obviously, this question must be related to emailing or more generally, to eCRM. The answers will be published on this blog! If you have any ideas, don't hesitate to share them in the comments of this blog.Come and meet me on the show this Wednesday
You are visiting the show and you want to talk ? Do not hesitate to send me an email: yesreply@badsender.com.Emailing and eCRM conferences
You will find in this list all the conferences given on the theme of emailing, but also some conferences on related topics such as eCRM, multichannel or data mining.Wednesday, June 12th
10:30-11:15 Email marketing: develop your customers' sales potential!
E-merchants: find out how to boost your sales by keeping your customers coming back. What are the opportunities to seize and the right strategies to adopt? What results can you expect? Welcome program, shopping cart abandonment, follow-up of inactive customers, additional sales, prospect transformation, customer anniversaries, repeat purchases... Dolist presents case studies and feedback to help you integrate e-mail relationship marketing into your repeat business strategy: Jean-Paul Lieux, Dolist.net11H15-12H Impactful e-mailings - Best practices
Our goal? Help you optimize your e-mailings: subject lines, design, call-to-action, Responsive Design... Benefit from our white paper: E-mailing Performance and Design: Amélie Dauvin, NP6/Mailperformance16H30-17H15 Big Data for an effective cross-channel marketing strategy
Since 2000, Edatis has been combining technological know-how and human expertise to meet companies' needs for online campaign optimization, and to help them implement winning e-business strategies. During this conference, Edatis will use a number of examples to show you how to put technology to work for your marketing strategy.speaker: Kais Assali, EdatisThursday, June 13th
09H15-10H Responsive design, how to adapt to your target's behavior
In the age of connected commerce, Edatis, a player in the fields of e-Marketing, Big Data and e-Commerce, brings together the technological innovation and expertise needed to support SMEs, entrepreneurs and key accounts in their digital strategies.Speaker: Kais Assali, Edatis10H45-11H30 NBA/NBO Strategy, Using Data Mining to deliver the best possible action and customer offer in Digital Marketing
Proposing the right promotional action for the right customer with the right offer is often a real headache, especially for all those involved in MD and e-commerce. Come and discover a proven NBA/NBO (Next Best Action / Next Best Offer) strategy that works, thanks to data mining. Through a methodology and concrete examples, this conference will enable you to put in place a truly winning Digital Marketing strategy: Didier Gaultier, Coheris Spad11H-11H45 The 20 commandments of emailing and customer marketing
Message Business is a set of on-demand services, available over the Internet and brought together in a Web application (Cloud Computing): Email Marketing: Emailing, Newsletter, Autoresponder, Birthday. Contact database: hosting, deduplication, segmentation, enrichment. SMS Marketing: notification, alert, invitation. Forms and surveys: collection, qualification, relationship follow-up. Social: distribution on social networks. Statistics: intelligence, analysis, improvement. Automation: marketing triger. This secure Web application is easy to use, and guides its users to success, through a constant concern for ergonormics, as well as through support services and additional specific services. It is billed on a pay-as-you-go basis and can be tested free of charge: Vincent Fournout , Message Business11H45-12H30 How to set up a smart acquisition emailing strategy?
An excellent loyalty tool, emailing can also be a great way of acquiring traffic (...and customers) for your website. - Which tools should you choose? - Should you buy files? - Should you rent them? - How do I use emailing in affiliation? - Is coregistration still relevant? Régis Bacher, Clic et site14H-14H45 When the digital raises the dish! What strategies to create traffic from digital to traditional retail? Focus on Les 3 Brasseurs.
What can a traditional retailer expect from its online presence? What are the challenges of digital in a point-of-sale strategy? Focus on the restaurant business, a traditional sector whose catchment area now extends far and wide to the web. With the participation of Myriam Sebert, Marketing Director of Les 3 Brasseurs, France's 1st microbrewery-restaurant chain: Sébastien Bouey, Nomads15H45-16H30 E-mailing Deliverability - Take control of your reputation
In a context of ever-tighter deliverability, blocking sanctions are no longer limited to the sending infrastructure, but can also affect your brand if you don't master the best practices to apply to your e-mail communications. Discover through this conference the strategies to apply to protect your brand's reputation and maintain optimal delivery of your e-mails to the inbox. In this conference, we'll show you the strategies you can apply to protect your brand's reputation and ensure optimum delivery of your e-mails to the inbox. Speaker: Guillaume Lache, NP616H30-17H15 Implement an omnichannel strategy.
Everyone is looking for the most effective channel to reach their market. What are the most effective channels (email, telephone, sms, web, social networks, etc.) and how do they relate to each other? Speakers:- Frédéric Pichard, Zebaz
- Laurent Ollivier, Aressy
- Christophe Marée, Adobe
- Jocelyn Denis, Digitaleo
17H15-18H Loyalty programs 2.0: go beyond Earn & Burn to emotional, interactive and personalized loyalty.
The consumer has taken power over brands: this profound change has a direct influence on the design of loyalty programs. Traditional strategies must evolve from the restrictive "Earn & Burn" transactional model to an "emotional" model, where interactivity, personalization and differentiation come together. For a brand to build customer loyalty, it must first be loyal to its customer and provide relevant, personalized experiences. What's more, the increasing use of digital, mobile and social networks is forcing brands to subtly combine technologies and services to ensure that their loyalty programs are truly part of a conversational marketing strategy. Through concrete examples, including Groupe Flo, Scandinavian Airlines and Thalys, discover the best practices for successfully implementing your loyalty program 2.0: Marie Gosse, NeolaneSource : www.time2marketing.frNeed help?
Reading content isn't everything. The best way is to talk to us.
Leave a Reply