This week (Wednesday and Thursday) the third edition of the Time2Marketing exhibition at Paris Expo Port de Versailles! On this occasion, Badsender invites you to discover the conference program around the themes of emailing and eCRM (see below).
Help me find the question of the day!
During my visit to the show, I intend to ask a question to each meeting on the show! Obviously, this question must be related to emailing or more generally, to eCRM. The answers will be published on this blog! If you have any ideas, don't hesitate to share them in the comments of this blog.
Come and meet me on the show this Wednesday
You are visiting the show and you want to talk ? Do not hesitate to send me an email: yesreply@badsender.com.
Emailing and eCRM conferences
You will find in this list all the conferences given on the theme of emailing, but also some conferences on related topics such as eCRM, multichannel or data mining.
Wednesday, June 12th
10:30-11:15 Email marketing: develop your customers' sales potential!
E-merchants: discover how to develop your turnover by making your customers come back. What are the opportunities to seize and the right strategies to adopt? What are the expected results? Welcome program, shopping cart abandonment, inactive customers follow-up, additional sales, prospects transformation, customer anniversary, purchase renewal... Dolist presents you concrete cases and experience feedbacks to help you to integrate relational marketing by e-mail in a repeat business logic.
Speaker : Jean-Paul Lieux, Dolist.net
11H15-12H Impactful e-mailings - Best practices
The goal? To accompany you in the optimization of your e-mailings: objects, design, call-to-action, Responsive Design... Benefit during this conference from our white paper: E-mailing Performance and Design.
Speaker: Amélie Dauvin, NP6/Mailperformance
16H30-17H15 Big Data for an effective cross-channel marketing strategy
Since 2000, Edatis has been combining technological know-how and human expertise to meet the needs of companies for optimizing their online campaigns and helping them implement winning e-business strategies. During this conference, through numerous examples, Edatis will show you how to put technology to work for your marketing strategy.
Speaker: Kais Assali, Edatis
Thursday, June 13th
09H15-10H Responsive design, how to adapt to your target's behavior
In the era of connected commerce, Edatis, a player in the field of e-Marketing, Big Data and e-Commerce, brings together the technological innovation and expertise necessary to support SMEs, entrepreneurs and large accounts in their digital strategies.
Speaker: Kais Assali, Edatis
10H45-11H30 NBA/NBO Strategy, Using Data Mining to deliver the best possible action and customer offer in Digital Marketing
Proposing the right promotional action for the customer with the right offer is often a real headache, especially for all MD and e-commerce players. Come and discover an NBA/NBO (Next Best Action / Next Best Offer) strategy that works and has been proven to work thanks to data mining. Through a methodology and concrete examples, this conference will allow you to set up a real winning Digital Marketing strategy.
Speaker : Didier Gaultier, Coheris Spad
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11H-11H45 The 20 commandments of emailing and customer marketing
Message Business is a set of services that can be used on demand, available on the Internet and gathered in a Web application (Cloud Computing): Email Marketing: Emailing, Newsletter, auto-responder, birthday. Contact database: hosting, deduplication, segmentation, enrichment. SMS Marketing: notification, alert, invitation. Forms and surveys: collection, qualification, relationship follow-up. Social: distribution on social networks. Statistics: intelligence, analysis, improvement. Automation: marketing triger. This secure Web application is easy to use, it accompanies its users towards success, as much by the permanent concern of ergonormy as by the support services or the additional specific services. It is billed on a per-use basis and can be tested for free.
Speaker : Vincent Fournout , Message Business
11H45-12H30 How to set up a smart acquisition emailing strategy?
As a loyalty tool par excellence, emailing can also be a very good way to acquire traffic (...and customers) for your website. - Which tools to choose? - Should you buy files? - Should you rent them? - How to use emailing in affiliation ? - Is coregistration still relevant?
Speaker : Régis Bacher, Clic et site
14H-14H45 When the digital raises the dish! What strategies to create traffic from digital to traditional retail? Focus on Les 3 Brasseurs.
What should a traditional retailer expect from its online presence? What are the challenges of digital in a point of sale strategy? Focus on the case of the restaurant industry, a traditional business sector whose catchment area now extends to the web. With the participation of Myriam Sebert, marketing director of 3 Brasseurs, the leading chain of microbrewery-restaurants in France.
Speaker : Sébastien Bouey, Nomads
15H45-16H30 E-mailing Deliverability - Take control of your reputation
In a context of ever-tighter deliverability, blocking penalties are no longer limited to the sending infrastructure but can also affect your brand if you do not master the best practices to apply to your email communications. Discover through this conference the strategies to apply to protect your brand's reputation and preserve an optimal delivery of your emails in inbox.
Speaker: Guillaume Lache, NP6
16H30-17H15 Implement an omnichannel strategy.
Everyone is looking for the most efficient channel to act towards their market. What are the most efficient channels (email, phone, sms, web, social networks, ...) and the links between them?
Speakers:
- Frédéric Pichard, Zebaz
- Laurent Ollivier, Aressy
- Christophe Marée, Adobe
- Jocelyn Denis, Digitaleo
17H15-18H Loyalty programs 2.0: go beyond Earn & Burn to emotional, interactive and personalized loyalty.
The consumer has taken the power over brands: this profound change has a direct influence on the design of loyalty programs. Traditional strategies must evolve from the restrictive "Earn & Burn" transactional model to an "emotional" model where interactivity, personalization and differentiation come together. For a brand to build customer loyalty, it must first be loyal to its customer and provide relevant and personalized experiences. Moreover, the increasing use of digital, mobile and social networks forces brands to subtly combine technologies and services so that their loyalty programs are truly part of a conversational marketing strategy. Through concrete examples, including Groupe Flo, Scandinavian Airlines, or Thalys, discover the best practices to successfully implement your loyalty program 2.0.
Speaker: Marie Gosse, Neolane
Source: www.time2marketing.fr
