Goodsender of the week: An email from Smartbox categorized as a "Notification" by Gmail!

published on 12/06/2013,

updated on 19/12/2022

This could well become the new sport for email marketers! As soon as emails are automatically categorized by webmails, it becomes very interesting to try and change category from the Promo tab to the Notifications tab, which is likely to be much more widely read.A quick reminder of Gmail's new feature:Unfortunately, this isn't the case for all the emails sent by Smartbox 😉 But it's a real feat nonetheless! All that remains now is to analyze in depth the parameters that define the filtering ... but that's for later, as we don't yet have the necessary hindsight.Getting back to the email sent by Smartbox, the score obtained in the checklist is 4/8, which isn't great! In a few words, here are the email's weaknesses: no call-to-action apart from images, a promo code that's impossible to copy/paste, a landing page that doesn't include information about the promotion, a no-reply address, etc.

Identity card

Generic email information:

Subject of the email : Michelin Special: a new offer to treat your Dad
From : Smartbox Father's Day
Preheader SPECIAL OFFER: TREAT YOUR DAD
Platform of routing : Selligent

Checklist :

Link to privacy : Bof
Link to unsubscribe : OK
DKIM : OK
Text version : OK
Text to Image Ratio : Bof
List-unsubscribe : KO
Friendly reply : KO
Mobile ready : KO

Screenshot of the email

newsletter-Smartbox

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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