On Wednesday, I attended the Time2Marketing trade show. Going to a trade show gives you the opportunity to attend conferences, meet service providers and, above all, chat with some of the key figures, but before I tell you about all that, let's start with a general opinion of the event. I didn't have the opportunity to attend the last two editions (which took place in 2012 in Paris and Lyon), so it's difficult for me to make a comparison. But what we can say is that it's a "small" show, bringing together relatively few players in the emailing industry. If we put them all together (routers, agencies, data providers, etc.) we can only count a dozen or so.Conferences : Keynot Big Data
I can only report on one of them, as it was the only one I was able to attend. This conference was the keynote on the subject of Big Data, with a fine line-up of guests (Mobiletag, Talend, Coheris, SFR, Tag Commander, Microsoft, etc.) who were very interesting to listen to... However, there was nothing new under the sun, as is often the case on this subject, and it was mainly the collection, storage and transformation of data that was discussed, with very little on the practical aspects of implementing actions using this data.On the other hand, it's clear that a certain level of maturity (at least among major accounts and agencies) is beginning to emerge. It would seem that the various players have gone beyond the stage of experimentation to actually implement these strategies. Even so, we're still a long way from an industrialization phase, at least in France!
The exhibitors
I had the opportunity to talk to a number of exhibitors at the show. Most of them still seem to be suffering from a drop in marketing investment on the part of advertisers... let's hope that these worries will soon be behind them.As is often the case at this kind of event, the players gravitating around the world of emailing are fairly under-represented compared to the rest of the exhibitors.The meetings
Three very interesting meetings during this day:- Didier Colombani - Regional Director SEMEA & Benelux at Return Path: A very interesting discussion of more than an hour which will be the subject of a separate article as soon as I have had time to transcribe my notes.
- Charles Boone - Wefficient/Snipemail: Although we have been exchanging on social networks for more than three years, I had not yet had the opportunity to meet him. It's now done!
- Vincent Martinet - Simplemail/Stamplia : Vincent is one of the most innovative entrepreneurs in the French emailing world. We will soon find him on Badsender with an interview (so I can put some pressure on him).
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