The emailing platform Dolist.net has just published a new white paper entitled: "Merchants: Don't miss out on the potential of your transactional emails and trigger marketing".
From the press release:
Account creation confirmations, order confirmations, delivery notifications, etc. While 100% of e-retailers already use transactional messages as part of their business, it has become apparent that their commercial and loyalty-building potential is greatly under-exploited.
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Beyond their administrative and relational roles, they can also become revenue generators. Indeed, an optimized transactional e-mail and trigger strategy generates on average 21% of the e-mail marketing revenue, while it only represents 2.5% of the total volume of e-mails sent. An average that is too rarely reached.
Dolist is an e-mail marketing specialist, offering solutions and services for e-mailing, SMS sending and transactional e-mails. Available 24/7 via the Internet, its two SaaS (Software as a Service) platforms, Dolist-V8 and DolistEMT, provide advertisers with all the necessary tools to carry out their e-mail marketing operations.
