Selligent, the publisher of the digital marketing campaign management platform "Selligent Interactive Marketing", recently entered Gartner's Magic Quadrant for Multichannel Campaign Management (MCM) solutions. This entry gives increased visibility to the company, which has recently been trying to penetrate the U.S. market.
Statement by André Lejeune, CEO:
"Selligent is committed to providing marketers with the most integrated marketing automation solutions. We believe that our entry into the Magic Quadrant and our strong growth in 2012 puts us in an ideal position to expand our business internationally, and we see Selligent's entry into the Gartner Magic Quadrant as a testament to our strong research and development activities. These activities have also led to the release of a new MRM module for marketing resource management."
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About Selligent: Selligent is a digital marketing campaign management solution. Formerly specialized in CRM management, Selligent turned to the digital marketing world a few years ago by acquiring Optizen and its Messagent software.
