Ok, this probably isn't the most creative article of the year, but it might be interesting if you missed them! Here's the list of the 10 most read articles since January 2013 (and published in 2013)!
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- Testimony: "Captain Train's marketing is above all its customer experience". Capitaine Train is a startup active in the sale of train tickets on the internet. The concept of their service is radically different from what is done in the tourism sector today ... just like their use of email. Discover it !
- Huge potential behind E.Leclerc's electronic receipt A few weeks ago, the E.Leclerc supermarket chain announced the launch of electronic cash register receipts. If the press widely relayed the press release of the distributor by relating an ecological and paper saving objective, few spoke about the enormous potential hidden behind the dematerialization of the receipt.
- Improve the quality of emailing thanks to a better organization of the teams! A few weeks ago, I had the opportunity to detect an error in an emailing. When I took a closer look at the history of emails received from this advertiser, I quickly realized that this error had been present for over a year and a half!
- List of mergers and acquisitions in the world of emailing: Who is buying whom? The world of emailing and more generally of digital marketing is in turmoil! After the announcement of the acquisition of ExactTarget by Salesforce a few weeks ago, it is now Adobe that is buying Neolane.
- The risk of losing engagement in an emailing program, the example of Deezer After using Spotify for a long time, I subscribed to Deezer a few months ago. A few weeks ago, I was surprised to receive only "What's-his-name is now following your musical activities" email alerts from the platform. As far as I remember, I never received newsletters or any other email talking about music.
- 15 priorities to optimize your email campaigns Email is still one of the mediums with an above-average return on investment. So, what are the different elements that can still optimize your emailing campaigns?
- What are the different types of email platforms? The number of emailing platforms available in France is growing every year! It's an extremely dynamic market. We see both the emergence of new solutions developed by local players, but also foreign platforms established in France.
- Emailvision interview: "more than 600,000 campaigns for 3,200 clients every month Badsender : This week, Badsender offers you to make an opinion on Emailvision in its cycle of interview of email routers by welcoming Arnaud Acarie, VP of Emailvision France.
- The solution to the Badsender newsletter bug ... thanks Outlook Thank you Outlook! If there is one thing that makes emailing a unique discipline ... it's the management of the HTML of the different email clients. And among all these email clients, Outlook holds the prize!
- I am a spammer ... or the complicated life of a ham salesman For several years, I have been the indirect but willing victim of a horrible misunderstanding! When someone asks my wife what I do for a living, her answer is not exactly what I would like ! Indeed, by a well-chosen shortcut ... I am a spammer !!! But be careful, not just any spammer. A spammer who sends his emails only to people who have agreed to receive them.
