Bonduelle, has chosen to work with Follow the Sun for the marketing management of its showcase store Bonduelle Welcome.
Follow the Sun is the editor of a customer relationship data management solution called CRM360°. It is this solution that Bonduelle decided to use for the customer management of its showcase store.
CRM360° features:
- Unique Customer Reference
- Campaign management
- Dashboards
- Saas
Bonduelle Bienvenue is a showcase store offering a very wide range of Bonduelle products as well as the latest innovations in the range. In all, there are 250 products in the 4 Bonduelle technologies (canned, frozen, delicatessen, bagged salad).
From the press release:
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"Since its creation, Bonduelle Bienvenue has been using a tool for the distribution of email campaigns in partnership with its subsidiary, Bonduelle Bienvenue. communication agency. Seeking greater autonomy in the management and creation of its campaigns, Bonduelle Bienvenue wanted to equip itself with a multi-channel platform, enabling it to manage its marketing actions by segmentation in total autonomy, and to improve its customer knowledge.
Thanks to this platform, Bonduelle Bienvenue has set up a newsletter program for its customers. These newsletters are real loyalty-building tools, and they inform customers about various activities (cooking classes), seasonal themes (summer vegetables) and events (promotional offers, picnics). To further support its customers, Bonduelle Bienvenue will soon set up a relationship program dedicated to new customers and will deploy automated birthday campaigns for all its customers.
About Follow The Sun : Created in 2011, Follow the sun is a Marketing software editor specialized in the customer relationship business. At the end of 2012, Follow the Sun raised €3.8M in funding. Follow the Sun is also CRM360°, a Customer Relationship Data Management platform.
