Infographic: E-mail Marketing Attitude B2C 2013, the French, email and brands

published on 01/10/2013,

updated on 07/12/2022

As every year, the SNCD publishes its study entitled "E-mail Marketing Attitude". This study looks at the behavior of the French Internet users in front of the email. Each year, it is a member of the SNCD who carries out the study, and for this seventh edition it is the turn of Bisnode. Dans cette infographie (qui n’aborde que le volet B2C), vous apprendrez :

The evolution of mobility uses according to the time of day
Reasons for unsubscribing
The proportion of Internet users who have purchased following a commercial email
…

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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Infographic: E-mail Marketing Attitude B2C 2013, the French, email and brands

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