Infographic: E-mail Marketing Attitude B2C 2013, the French, email and brands

published on 01/10/2013
updated on
07/12/2022

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As every year, the SNCD publishes its study entitled "E-mail Marketing Attitude". This study looks at the behavior of the French Internet users in front of the email. Each year, it is a member of the SNCD who carries out the study, and for this seventh edition it is the turn of Bisnode.

In this infographic (which only addresses the B2C side), you will learn:

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The evolution of mobility uses according to the time of day
Reasons for unsubscribing
The proportion of Internet users who have purchased following a commercial email
…

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The author

Jonathan Loriaux

Active for more than ten years in emailing, my career path started on the technical side (integration of emailing campaigns) before turning to sales (as an eCRM expert) and finally to marketing consulting. For 9 years I have been the author of the blog Badsender.com. Emailing is not only an expertise, it really became my passion, that's why Badsender is now my main activity with the creation of an emailing consultant activity linked to the website.

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