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We use Matomo with anonymized audience tracking and that's cool.
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Storage or technical access that is used exclusively for statistical purposes.
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The storage or technical access is necessary to create user profiles to send advertisements, or to track the user across a website or multiple websites for similar marketing purposes.
Some numbers, some tips and... some advice. This presentation given at the event Webismybusiness on October 5, 2013 in Aix-en-Provence will review the figures of the two E-mail Marketing Attitude studies (B2B and B2C). It will also propose several basic keys for a more robust design of your emailings.