ReturnPath has released the latest version of its deliverability barometer. This edition evaluates the deliverability statistics measured by ReturnPath for the first half of 2013 and outlines the main trends in the market.
Some conclusions from the paper:
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- 22 % of emails that subscribers have agreed to receive do not reach their inbox
- Deliverability is down in Europe
- The inbox placement rate is lower than the European average for France
- North American advertisers outperform the rest of the world
- Gmail inboxes are the most difficult to reach
- Sender's reputation is the number one cause of spamming
- …
About ReturnPath Return Path's email intelligence solutions for advertisers leverage our trusted relationships within the email ecosystem to provide insightful, data-backed analysis that measures the performance and effectiveness of campaigns implemented by companies that have chosen email as a communication channel to help them grow their business.
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