What advertiser hasn't found himself with an emailing solution that no longer suits him?
Whether it is because your needs have evolved, because your team has gained experience or because your means have changed, it is important to regularly put the question of your tools on the table.
In this ebook, four chapters will explain:
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- all the questions you need to ask yourself in order to define the importance of changing the sending platform;
- an example of specification structure and a list of points to remember in it;
- an explanation of different types of email routers to know in advance which category you should search;
- a reflection on the challenges of emailing seen by the routers following the realization of about twenty interviews with them.
(available in PDF and ePub format)
The very first Badsender white paper
This is indeed the first time Badsender has published a white paper. In 2014, we will try to publish no less than four new ones on different topics. We will also make sure, probably within a year, to update this white paper on choosing a router. Email marketing is not a static discipline, it is constantly evolving!
