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Infographic: Email marketing for B2B

published on ,
updated on
On parle tout le temps de B2C sur les sites et blogs traitant de webmarketing. Mais il est important de rappeler aussi que le marketing en B2B peut-être d’une richesse et d’une créativité impressionnante. Et à ce petit jeu, l’emailing n’est pas en reste puisqu’il est l’un des principaux canaux qui vont permettre la rétention de vos clients B2B. Voici une infographie résumant très bien les avantages de l’emailing en B2B. Cette infographie a été réalisée par Position², une agence marketing américaine.

The infographic

Infographie_B2B_Email_Marketing

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The author

Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
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