- Understand your customers: listen to their needs;
- Respect other people's schedules: work hours, eating habits, hobbies, etc;
- Optimize for mobile: Make your content visually appealing on both mobile and desktop;
- Be easy to find: follow your customers where they go;
- Combine your strategies: reach your consumers regardless of the communication channel;
- Give your marketing a new face: applications, QR code, games, mobile coupons, ..;
- Use every pixel wisely: keep mobile content to a minimum;
- Encourage feedback from your customers: make changes if necessary;
- Be an early adopter: stay focused on the competition;
- Personalize your messages: create a strong relationship with your customers.
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