On Tuesday, March 25 will be organized the second edition of the E-Commerce Day Metz. After a first edition in 2013 which attracted more than 200 people, this 2014 edition will be dedicated to customer relations.
An emailing conference hosted by Badsender
I will have the opportunity to lead a conference on emailing which will have for theme "E-commerce, apply to emailing the recipes of traditional commerce". We will see together that it is possible to think about your emailing strategy, as if you were behind the counter of a small local shop... while obviously aiming for much higher volumes.
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The conference program (which is not yet 100% complete)
- 9:00 am - Welcome of visitors
- 9:30 a.m. - Opening remarks #JECM14 - Yves SAND, President of the N-TECH Club
- 10:00 am - Conf #1 "Build customer loyalty online
- 10:30 - Visit of the stands - Coffee break
- 11:00 - Conf #2 "Give your customers the best price
- 11:30 am - Conf #3 "Entering your prospects' parcels
- 12:15 - Lunch break
- 13h45 - Conf #4 " E-commerce, apply to e-mailing the recipes of traditional commerce " - By Jonathan Loriaux, Badsender
- 14h15 - Conf #5 "Inform your customer about the delivery of his package" - By Julien Fiette and Florian Cimetiere, ITinselL
- 14:45 - Visit of the stands - Coffee break
- 15h15 - Conf #6 "Help your customer during the buying process" - By Sylvain Barlier, Bubbleweb
- 15h45 - Conf #7 "VAD contract, advantages and disadvantages
- 16:15 - Conf #8 "Collect personal data safely" - By Maître Haas, Law firm HAAS
- 6:00 pm - Networking Cocktail
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