SmartFocus and Infor, a leading provider of business management solutions, have announced their partnership. SmartFocus will make its email platform available to the Infor Epiphany suite. This partnership will allow Infor customers to benefit from SmartFocus' experience in email marketing.
Statement from Brad Wilson, CEO of SmartFocus in the company's press release:
"Across all online channels and at all stages of the customer lifecycle, marketers need to be able to deliver personalized messages in real time. We are excited about this collaboration with Infor and the opportunity to offer our marketing cloud services to their global customer base."
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This collaboration is announced two months after Infor acquired Orbis Global, a SaaS MRM solution provider. It seems that Infor wants to strengthen its position in the field of enterprise marketing management.
About SmartFocus SmartFocus is one of the world's leading providers of cloud-based marketing automation and analytics solutions. The company designs unique, innovative relationship marketing solutions for e-mail, Internet, mobile and social networks. Its Cloud marketing platform manages over 600,000 personalized marketing campaigns every month, serving some 3,300 customers. SmartFocus is present in 22 countries. In 2012, it was ranked one of the world's fastest-growing private software companies by Inc. magazine.
