5 emails, 15 items! And you, any suggestions? #PimpMyEmail

J’aurais aimé vous dire que j’ai pris ces 5 newsletter au hasard. Mais ce n’est pas le cas. Je m’étais promis de prendre les dix derniers emailings arrivés dans ma mailbox, mais au final, nous nous trouvons en face de 5 newsletters e-commerce dont 4 sont issues du prêt-à-porter. Dans cet article, je vais vous proposer 3 objets alternatifs à celui mis en place par l’annonceur. Pourquoi trois ? Parce qu’une newsletter devrait toujours avoir plusieurs objets. L’objet et l’un des éléments les plus importants de vos emails, il devrait donc être interdit de ne pas « systématiquement » en tester. Pour autant, j’ai sans doute pris quelques libertés vis-à-vis de la ligne éditoriale de ces marques. Ligne que je ne connais pas et qu’il est bon de transcender de temps en temps. De plus, l’écriture d’objets est aussi un exercice de rapidité. On en écrit le plus possible à la suite pour libérer un peu de créativité, et ensuite il faut faire un tri.

Esprit Men News

Object New trendy models in THE color of spring || End of the SALES -70 % Call to action main : Shopping trendy items in green now Description of the campaign: The campaign is mainly intended to promote the new collection and more particularly the articles of green color. On the other hand, the newsletter also reports on the latest sale items. Note The main call to action is... how can I put this?

Object proposals

1. Spring will be green or... (and don't forget the last sales)
2. Change the air, for spring, go green
3. Will you also be going green for spring? - And always 70% on sale items

Balsamik

Object And you, what is your figure? Call to action principal : Here we go! Description The objective of the email is to lead to a morphology guide to help customers choose clothes that suit them. Note : Outch, this email is a bit of a puzzle in Gmail.

Object proposals

1. Your silhouette has style with our little Morpho guide
2. A style for every figure: we help you choose!
3. Are you an A, V or H person? Discover our Morphologik guide

Sony

Object : Irresistible offers for both of you Call to action main : Buy Now Description from the campaign: The main call to action leads to a selection of products for couples "Perfectly matched products for the two of you." Note A call to action that says "Buy" but is not linked to any product has too much implication to be effective. Unless there is a dedicated concept, no one decides to buy from an email (especially if they are not shown a product).

Object proposals

1. Valentine's Day Offer - Experience technology for two
2. Your couple takes action!
3. Moments of relaxation, action or entertainment? Moments to be lived together.

Elegance

Object : -10% more on sale items | New Arrivals Call to action main : Enjoy it fast! Description of the campaign: Simply highlighting the new discounts. Note : There could probably be a few less images in this email.

Object proposals

1. Prices are still melting... and new products are coming
2. It's not the end of the sale yet! 10% off more, for you.
3. Sales: A promo code for even more discounts

Promod

Object : Gift ideas: get inspired by our Valentine's Day selections + Sales: Take advantage of the low prices! Call to action principal: I'm not sure actually, it's not very clear. Description of the campaign: There are two objectives behind this campaign, on the one hand to push products for Valentine's Day and on the other hand to take advantage of the last days of the sales. Note It's beautiful, it's graphic, but I don't know if it's super efficient.

Object proposals

1. Last sales or Valentine's Day gifts? Both !
2. Our favorites to charm your Valentine
3. Mini-price - There will not be enough for everyone...

What about you?

Don't hesitate to give your opinion and to drop some suggestions in the comments! I must admit that for Sony, it's not easy to combine technology and Valentine's Day.