I wish I could tell you that I took these 5 newsletters at random. But it is not the case. I had promised myself to take the last ten emailings that arrived in my mailbox, but in the end, we find ourselves in front of 5 e-commerce newsletters, 4 of which are from the ready-to-wear sector.
In this article, I will propose 3 alternative objects to the one set up by the advertiser. Why three? Because a newsletter should always have several subjects. The subject line is one of the most important elements of your emails, so it should be forbidden not to "systematically" test it.
However, I probably took some liberties with the editorial line of these brands. A line that I don't know and that it's good to transcend from time to time. Moreover, writing objects is also an exercise in speed. We write as many as possible in a row to free up some creativity, and then we have to sort them out.
Esprit Men News
Object New trendy models in THE color of spring || End of the SALES -70 %
Call to action main : Shopping trendy items in green now
Description of the campaign: The campaign is mainly intended to promote the new collection and more particularly the articles of green color. On the other hand, the newsletter also reports on the latest sale items.
Note The main call to action is... how can I put this?
Object proposals
- Spring will be green or... (and don't forget the last sales)
- Change the air, for spring, go green
- Will you also be going green for spring? - And always 70% on sale items
Balsamik
Object And you, what is your figure?
Call to action principal : Here we go!
Description The objective of the email is to lead to a morphology guide to help customers choose clothes that suit them.
Note : Outch, this email is a bit of a puzzle in Gmail.
Object proposals
- Your silhouette has style with our little Morpho guide
- A style for every figure: we help you choose!
- Are you an A, V or H person? Discover our Morphologik guide
Sony
Object : Irresistible offers for both of you
Call to action main : Buy Now
Description from the campaign: The main call to action leads to a selection of products for couples "Perfectly matched products for the two of you."
Note A call to action that says "Buy" but is not linked to any product has too much implication to be effective. Unless there is a dedicated concept, no one decides to buy from an email (especially if they are not shown a product).
Need help?
Reading content isn't everything. The best way is to talk to us.
Object proposals
- Valentine's Day Offer - Experience technology for two
- Your couple takes action!
- Moments of relaxation, action or entertainment? Moments to be lived together.
Elegance
Object : -10% more on sale items | New Arrivals
Call to action main : Enjoy it fast!
Description of the campaign: Simply highlighting the new discounts.
Note : There could probably be a few less images in this email.
Object proposals
- Prices are still melting... and new products are coming
- It's not the end of the sale yet! 10% off more, for you.
- Sales: A promo code for even more discounts
Promod
Object : Gift ideas: get inspired by our Valentine's Day selections + Sales: Take advantage of the low prices!
Call to action principal: I'm not sure actually, it's not very clear.
Description of the campaign: There are two objectives behind this campaign, on the one hand to push products for Valentine's Day and on the other hand to take advantage of the last days of the sales.
Note It's beautiful, it's graphic, but I don't know if it's super efficient.
Object proposals
- Last sales or Valentine's Day gifts? Both !
- Our favorites to charm your Valentine
- Mini-price - There will not be enough for everyone...
What about you?
Don't hesitate to give your opinion and to drop some suggestions in the comments! I must admit that for Sony, it's not easy to combine technology and Valentine's Day.
