Badsender launches a new offer around the customer and prospect knowledge.
For as long as direct marketing has existed, customer and prospect knowledge has been the focus of attention. And email marketing can't escape the rule. Email users all want to improve the performance of their campaigns. And it is by offering personalized and relevant content that they will be able to do so.
Using both behavioral analysis and a declarative approach, Badsender helps you enrich your eCRM database: profiling, customer typology, interest center, appetence scoring, ... This in order to adopt messages perfectly adapted to your target and improve the user experience.
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