Presentations : The 15 emailing news of the last 12 months and the Mr.Bricolage case

published on 20/03/2014,

updated on 17/08/2021

This Thursday, March 20th, Badsender had the chance to speak at a DataBreakfast organized in Paris by Zebaz (Spécialiste du Data Marketing B2B). L’évènement était organisé Tour Montparnasse, avec une superbe vue sur la ville comme vous pouvez le voir ci-dessus. Nous avons eu la chance d’y faire deux interventions différentes, la première sur la connaissance client et un projet que nous avons développé pour Mr.Bricolage (nous reviendrons d’ailleurs d’ici peu avec un article dédié à ce cas). La seconde intervention était dédiée aux dernières actualités et évolutions du monde de l’email marketing. Voici les présentations :

15 emailing trends and news from the last 12 months

[slideshare id=32532739&doc=actualite-emailing-presentation-zebaz-2014-140320065551-phpapp02]

Know your customers to communicate better: example with Mr.Bricolage

[slideshare id=32532841&doc=connaissance-client-mr-bricolage-presentation-zebaz-2014-140320065826-phpapp01]

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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