Since there are likely to be few articles over the next two weeks (I reassure you, everything is fine, we're just putting a little priority on some projects, and a little rest for me next week), here's what attracted the most readers in these first 3 months of 2014.
1. The 7 email marketing trends of 2014!
2013 was a big year for email marketing! A lot of changes, both in the industry itself with important acquisitions (Neolane bought by Adobe, ExactTarget by SalesForce, ...), but also in the practices (an awareness of the importance and strength of email) and the ecosystem...
2. Deliverability: SPF, DKIM, DMARC, ... what you need to know about authenticating your emails!
Imagine that your phone rings. On the screen, the number of your best friend appears. You take your phone in hand, pick it up and put it to your ear. There, to your surprise, it's not your best friend who says hello, but the smooth voice of a commercial phone server who offers you to buy the latest model of an appliance you absolutely don't need...
3. Gmail releases its feedback loop and a new unsubscribe button
Last week was held the 30th conference of the MAAWG (association federating among others the fight against spam) in San Francisco. This conference was the occasion of an important announcement from Google. The giant of Mountain View has indeed announced the availability of its feedback loop...
4. Those bounces that click in your emails! (or the return of the living dead)
This story goes back a few years. At the time, I had a particularly demanding client in front of me... not to say... picky. Suspicion weighs heavily on the results of an email campaign, which forces me to generate report after report.
The advertiser in question has the possibility to check all the interactions himself, and he brings up a problem which, according to him, proves that our reports are wrong: There is a bounce which generated a click...
5. Infographic: 5 reasons to adopt responsive design in email
Thursday is infographic (yes, I know, it's published on a Wednesday night). As often with infographics, we push open doors, but when it comes to responsive and emailing, we have to go cheerfully, we still have many doors to push! You have not yet passed the stage? Ask an emailing specialist to accompany you (Badsender... or another one for that matter). It is urgent to launch you...
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6. Switching routers: So that your migration is not a disaster
There are many reasons to change your email routing platform. These reasons can be good, looking for new features, looking for a better price, ... or... not so good, an account deactivated because of bad practices, a leak because of deliverability problems, ...
7. Meeting with tinyclues: predictive CRM for e-retailers
Sometimes you meet people in amazing situations! I used to check every day the list of new subscribers to the Badsender newsletter, to check their profiles on LinkedIn and eventually get in touch with them. That's how I sent an email to Ardavan Beigui and a week later I was in tinyclues' offices in Paris, with a coffee in hand, discussing their solution...
8. Infographic: 10 tips for your email campaigns
Today, an infographic from GetResponse on 10 things to do to improve your email campaigns: Understand your customers: listen to their needs; Respect other people's schedules: work hours, shopping habits, hobbies, etc.; Optimize for mobile: make your content visually pleasing whether on mobile or desktop; Be easy to find: follow your customers where they go; Combine your strategies: reach your consumers regardless of the communication channel; ...
9. The SNCD publishes the 2013 figures for email routing
Like every year, the SNCD (Syndicat National de la Communication Directe) publishes the figures of the email routing activity of its members. Among the 18 members of the SNCD who participated in this study, we find the main French routers, namely: 1000mercis, Adobe, Cabestan, Contactlab, Dolist.net, Edatis, Emailstrategie, Emarsys, Epsilon, Experian, Iroquois, Sendinblue, MessageBusiness, Rapidmail, Sarbacane, Smart Focus, Splio and Teradata...
10. Examples of new year greetings: Selection of the best emailings
"Happy New Year!" This message, you probably received it many times by email last week. It's probably one of the most used chestnuts by brands to communicate with their subscribers. It's an opportunity to decompress and use a different, less commercial tone... but it's not always successful (and it's sometimes frankly in bad taste, but I've spared you those)...
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