Google launches "Inbox" by Gmail! Would the revolution come from email?

published on 23/10/2014,

updated on 17/08/2021

After Google Wave, after Google Plus, is Google making a new attempt to break into the world of social by betting ... on email? At any rate, that's what this latest Google initiative makes me think of, as it uses email to create a universe that's extremely close to what social networks have to offer everyone." Inbox by Gmail" is a mix of Google Now, the Gmail categorization introduced a year and a half ago (Promotions, Notifications, ...), a contextualized presentation of each type of email (a bank statement will not be displayed in the same way as a purchase confirmation or an email from a close friend), the creation of tasks, ... bigtopblog_fullres

Even though it was created by Gmail, the system is not limited to Gmail, and it will be entirely possible to add a POP or IMAP account. Apps are available for Android and iOS, and the application is also available on the web via Chrome. For the time being, the system is not yet open, but you can now request an invitation via the email address inbox@google.com.La video presentation (which doesn't give many details on the features):As soon as Badsender has received access, we'll be happy to give you a full presentation of this new application and analyze its potential impact on email marketing.Some links :

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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4 responses

Mathieu
11 years ago
Indeed the video is not very telling. It would be pretty funny if the app handles responsive 🙂
Jonathan Loriaux
11 years ago
Mathieu > For the responsive, it's clearly the first thing I'll have fun testing.
Jean-Maxime
11 years ago
it looks like an apple ad: "look, an e-mail app that can send and receive e-mail!"
Jonathan Loriaux
11 years ago
Jean-Maxime 😉 > you will copy 100 times: "Everything Google does is good for humanity! Eat it."

Google launches "Inbox" by Gmail! Would the revolution come from email?

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