I received an email from SNCF. Actually no, I received a spam from the SNCF. Well... not quite, I received a spam message trying to pass itself off as the SNCF. Really, it's great art. This email might have gone unnoticed if I didn't regularly check my spam box to see which major advertisers are getting caught in Gmail's net. When I first saw it, I couldn't believe my eyes:spam-sncf-liste-emailBut it's still a bit strange that the SNCF customer service allows itself to send me a "surprise". So I open this email, and there, it seems that the gift has become "potential". It's not going well.overview-email-v2A detail also concerns me, the presence of a shipping email address having nothing to do with the SNCF. Maybe it is an acquisition campaign led by the SNCF? Let's see what the footer says, it's sometimes very instructive.foot-page-spam-sncfDid you see the first sentence? "The SNCF is neither the organizer nor the sponsor of this survey. Well, if we had wanted use a respectable brand to attract the trust of recipientsBut let's not stop there! Let's take a closer look at what this "investigation" has in store for us, and here, unfortunately, I've waited too long to write this article. In the meantime, the competition page has been deactivated (the whole site, in fact) and there's nothing left in Google's cache. In fact, behind the email was a beautiful co-sponsoring page, once again branded SNCF, with well-hidden sponsors, only one of which was an advertiser (in the field of "cuisine", long live the connection with travel) and all the others, dark acquisition "brands".The highlight, and I'd love to have taken a screenshot, was the contest rules page, also with a nice SNCF logo, but obviously, it was a completely different player who was the organizer of said contest.If I see any more of the same style, I'll be happy to start publishing a few "Badsender of the week" again (and I'll take screenshots before the site goes offline).competition-sncf

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The author

Jonathan Loriaux Avatar

5 responses

  1. jeremy_smc Avatar
    jeremy_smc

    Hello,

    This Friday we saw the same thing happen here in Spain with a Facebook Contest for the brand Zara.
    A nice FB banner that sends us to a landing with just the email to fill.
    Following the registration via the form (email), we receive an email of validation that here:

    When you click on the "tinyurl" link you will be taken to a completely absurd page where you will be asked to enter your phone number to confirm your registration.

    As you will have understood, this was not a Zara contest, it was in no way organized by Zara.

    I would have liked to show you the landing but it was removed from the web as quickly as the one mentioned in the article above.

  2. Charles Boone Avatar
    Charles Boone

    Lamentable practices of lamentable actors 🙁

    I'll try to be vigilant in the box because I've already received this kind of little turds from canalnews-vip, but as I often discard them by batch, the landing and follow-up are already inactive.

    But the first one who catches the screenshots and can put them online, I want to come and put a bazooka on the provider 🙂

  3. Ah, the very dear SNCF...

    Find the "unsubscribe" in the famous footer of the SNCF loyalty program's promotional emails:

    http://d.pr/i/1h3RF+

  4. In the same line there is the version with the sender Carrefour, and that has nothing to do once again with the mayonnaise http://bit.ly/1H8Lvzm

    this kind of practice really breaks a practice concern of some actors...

  5. It's funny to see that Thomas's answer refers to the same organizing company
    And some like that we find every month:

    http://survey.andyouropinion.fr/supermarche4/ => Carrefour
    http://survey.andyouropinion.fr/supermarche3/ => Intermarché
    => Air France
    => Aldi

    I think that these operations are too ephemeral for brands to react

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