I received an email from the SNCF. Actually no, I got a spam from the SNCF. Well... not quite, I received a spam that tries to pretend to be the SNCF.
Really, this is great art. This email could have gone unnoticed if I didn't regularly check my spam box to see which big advertisers are getting caught in Gmail's net. Upon entry, I saw nothing but fire:
But it's still a bit strange that the SNCF customer service allows itself to send me a "surprise". So I open this email, and there, it seems that the gift has become "potential". It's not going well.
A detail also concerns me, the presence of a shipping email address having nothing to do with the SNCF. Maybe it is an acquisition campaign led by the SNCF? Let's see what the footer says, it's sometimes very instructive.
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Did you see the first sentence? "The SNCF is neither the organizer nor the sponsor of this survey. Well, if we had wanted use a respectable brand to attract the trust of recipientswe wouldn't have done it any other way!
But we won't stop there! Let's go further and see what this "investigation" has in store for us.
And now, unfortunately, I waited too long to write this article. In the meantime, the contest page has been deactivated (the whole site in fact) and there is nothing left in the Google cache. In fact, behind the email was a nice co-sponsoring page, again branded SNCF, with well-hidden sponsors, only one of which was an advertiser (in the field of "cooking", long live the relationship with travel) and all the others, dark acquisition "brands".
The strongest part, and I would have loved to take a screenshot, was the contest rules page, also with a nice SNCF logo, but of course, it was a completely different actor who was the organizer of the said contest.
If I see any more of the same style, I'll be happy to start posting some "Badsender of the week" again (and I'll take screenshots before the site goes offline).
5 réponses
Hello,
This Friday we saw the same thing happen here in Spain with a Facebook Contest for the brand Zara.
A nice FB banner that sends us to a landing with just the email to fill.
Following the registration via the form (email), we receive an email of validation that here:
When you click on the "tinyurl" link you will be taken to a completely absurd page where you will be asked to enter your phone number to confirm your registration.
As you will have understood, this was not a Zara contest, it was in no way organized by Zara.
I would have liked to show you the landing but it was removed from the web as quickly as the one mentioned in the article above.
Lamentable practices of lamentable actors 🙁
I'll try to be vigilant in the box because I've already received this kind of little turds from canalnews-vip, but as I often discard them by batch, the landing and follow-up are already inactive.
But the first one who catches the screenshots and can put them online, I want to come and put a bazooka on the provider 🙂
Ah, the very dear SNCF...
Find the "unsubscribe" in the famous footer of the SNCF loyalty program's promotional emails:
http://d.pr/i/1h3RF+
In the same line there is the version with the sender Carrefour, and that has nothing to do once again with the mayonnaise http://bit.ly/1H8Lvzm
this kind of practice really breaks a practice concern of some actors...
It's funny to see that Thomas's answer refers to the same organizing company
And some like that we find every month:
http://survey.andyouropinion.fr/supermarche4/ => Carrefour
http://survey.andyouropinion.fr/supermarche3/ => Intermarché
=> Air France
=> Aldi
I think that these operations are too ephemeral for brands to react