EmailDelivered.com published a few days ago an infographic on the points to pay attention to when writing the content of your emails. Very often, writing an email (not to mention the subject line) is a job done without real thought, here are some tips to help you improve your practices:
  • Define the desired response
  • Define your call to action
  • What is the "Big Idea"?
  • Write a killer subject line!
  • Be personal
  • Sell the sizzle (not the steak)
  • Reward the reader
  • Repeat your call to action
  • Add a P.S.
  • Mention your next email

The infographic

EmailCopyChecklist

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