At the end of October, Return Path announced in a press release the appointment of Scott Roth as the company's new CMO. The arrival of this Salesforce alumnus was an opportunity for the American company to reiterate its current objectives:
- optimization of advertisers' email marketing campaigns;
- fraud protection in the email ecosystem.
Return Path is also keen to strengthen its international presence (we've seen moves towards Russia in the past, for example) and to extend the diversity of the solutions it offers.
Yesterday, another announcement reinforced this desire to evolve: the company raised $35 million from Vista Equity Partners. According to the press release, this round of funding will enable Return Path to accelerate the development of new solutions and its marketing investments.
While we're on the subject of Return Path-related announcements, we should also note the launch of the emailfraudprotection.com website, which is intended for security specialists and offers solutions related to DMARC and fraud detection. On the other hand, in November, Return Path acquired Motley Bunch, a company specializing in the analysis of raw data from email. This acquisition will enable Return Path to improve its marketing intelligence solutions.
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As you can see, things are moving on this front. Return Path's strategy is clearly to continue to invest simultaneously in the field of security and marketing analysis. If this is obvious for Return Path insofar as the corpus of data is largely common, we must hope that the communication will manage to distinguish between the two fields. It is not always easy to know who the various solutions proposed are intended for.
About Return Path Return Path operates in the field of Email Intelligence. The company analyzes a wide range of data that is used to make messaging solutions more reliable, combat spam and help advertisers communicate more effectively via email by providing them with analysis solutions.
