Badsender has been invited by Selligent and its partner Kapt to participate in a conference dedicated to digital marketing. I will have the honor to present a session on the performance and perspectives of email marketing. The Digital Marketing Days are one of the first events dedicated to digital marketing organized in Casablanca.

On the program:

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  • Thursday 02/04/2015
    • 08:30 - Welcome of the participants
    • 09:00 - Digital marketing trends in 2015
    • 09:50 - The potential of digital to serve your marketing strategy / exploitation of customer data. Time for pragmatism!
    • 11:00 am - Behavioral targeting in all its forms!
    • 12:30 - Buffet lunch break
    • 14:30 - Best practices for marketing campaigns
    • 16:30 - The performance and prospects of email marketing
  • Friday 03/04/2015
    • 08:30 - Welcome of the participants
    • 09:00 - The challenges of data protection regulations
    • 09:50 - Acquisition strategies: summary of best practices
    • 11:00 am - Loyalty strategies: the basic trends!
    • 11:35 - Ibeacon: mobility for marketing
    • 12:30 - Buffet lunch break
    • 2:30 pm - Sector focus, best practices and trends: banking, insurance and mutuals, travel and leisure, retail and e-commerce, car dealerships.

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