This is not a guide to deliverability! No, you can find dozens of guides and checklists on the Internet. With this white paper, we wanted to ask some unusual questions to French deliverability experts to broaden the discussion.
If you want to understand the logic of email deliverability, it is important to look at its raison d'être: the fight against spam. So we called the best French experts and asked them a different question each.
Here are some quotes to get you started:
In this publication, you will find many keys that will allow you to see behind the scenes and to understand the complexity of deliverability for the different actors of the industry. - Jérôme Gays, Consultant, DeliverNow
If the ISP does not believe that the advertiser's practices can be improved or changed, then it has no reason to lift the block. - Arnaud Clément-Bollée, Senior Deliverability Consultant EMEA, Salesforce Marketing Cloud
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... the fight against spam is not an end in itself, it has become over the years an important issue to address if an ISP wants to keep its users messaging in a user-friendly and pleasant customer experience. - Philippe Antuoro, Technical Expert, SFR and VP Services and Development, Signal Spam
... the global reputation of an email routing platform is not really technical. It is a reputation that is built on a human point of view. - Mathieu Dodergny, Development Director, Experian Marketing Services
At any time, access to IP statistics data can be suspended by decision of the ISP or the association if they consider that the actions of the router that benefits from it are not up to its commitments... - Thomas Fontvielle, Secretary General, Signal Spam
It's like in sports, the referees are not against the players, they are there to regulate them and make sure that they apply the rules of the game. - Dimitri Perret, Business Developer, Vade-Retro
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